From Cheryl's Writing Crate
It seems as though everyone is blogging these days, whether it be to promote professional views or simply to express a personal passion the blogging bug has been caught by many, offering interested readers and writers a goldmine of fantastic blogs to choose from.
As the parenting specialist for Macmillan Publisher’s Quick and Dirty Tips, aka Mighty Mommy, I’m exposed to a host of wonderful articles about the art of blogging. I recently read one that shared 7 ways to make sure your blog has a positive impact on your writing career written by Chris Robley that left me feeling inspired and more enthused than ever to kick it up a notch with all my professional and personal writing projects. Here’s a recap of his great tips.
1. Look Professional
No matter how good your content, the design of your website is really important. It’s how you lure visitors further into your site. You want your website design to look clean and “cool” (however you define that term). Check out this fascinating the 3-second test that will give you lots to think about where your own blog is concerned.
2. Imagine the whole world is reading
Before you post anything on your blog, ask yourself two questions: would I be embarrassed if anyone read this (critics, editors, family members, enemies, etc.), and is this content WORTH sharing?
In other words, you should be sure that your blog posts will interest your readers, that they’re share-worthy, and that you won’t regret them later!
3. Keep it simple, stupid
We have short attention spans. Feed us tiny meals, but twice as often. The simpler, shorter, punchier your posts, the better they’ll perform in terms of engagement and sharing.
Plus, shorter posts are easier to create and you can stick to a regular content schedule without constant stress.
4. Let your personality shine
If someone is visiting your website, they’re there for YOU—so give it to them! Make sure your personality is on display.
You don’t have to be a freaky diva all the time, but be sure readers can tell from the content that you post WHY you’re unique.
I'm thrilled to blog as Mighty Mommy and as Cheryl from The Writer's Crate!
5. Post lots of photos and videos
Social media thrives on the sharing of photos and videos. Get into the habit of finding some fun and creative visual effects on your site when you post.
6. Be part of a blogging community
Remember, there is strength in numbers. Be sure to network with other authors through their blogs and social media profiles. Share content and exchange guest-contributions.
Introduce your readers to other peoples’ works that you admire. Let other writers introduce your work to their fans.
7. Tag, tag, tag
Tagging posts is one way to ensure that search engines (and more importantly, readers!) find the content they’re looking for. Tag every post with relevant names and keywords.
How do you make sure the time you’re spending on your blog is worth it? Let us know in the comments section below.